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Moral Capitalism argues that the ethical standards inherent in capitalism have been steadily compromised by the short-sighted dog-eat-dog doctrines of Social Darwinism and by cultural values inimical to capitalism's essentially egalitarian, rational spirit.
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Read more... [Moral Capitalism: a review]
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Marketers must research ethnic consumers to capitalise on the increase in their spending power, according an article in the Market Research Bulletin, a weekly newsletter published by Brand Republic. Ethnic minorities represent a growing economic force. Marketers will need to change their traditional marketing approaches to take into account the attitudes and preferences of ethnic minorities. Specific techniques are need to assess the ethnic market. Strong images of family or religious associations achieved the highest impact in advertising campaigns. |
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Read more... [The commercial importance of ethnic minorities]
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